Blame's Mission
Enable builders and creators to lead, watch business grow.
The situation
Great design requires a wholistic understanding of problems and the ways in which they can be solved.
Business challenges are being gate-kept from the folks actually building solutions for them.
The non-technical roles with insight into these problems fail to explore and account for implementation.
This division between problems and their solutions, leads to inefficieny, poor quality, and reduced impact.
This is not a granstand for design. Design teams play their role in this. Designer's do this same thing, too.
Most designers have little to no understanding of marketing, sales, code, or business, in general.
Lacking understanding, design now has the sole purpose of aligning and balancing the ideas of others.
Here, design creates a plan for both an input and output that they don't adequately comprehend.
Growth design identifies and actionably solves for marketing challenges with data, design, and code to drive business growth.
The details
Marketing
Growth design has a deep understanding of products, how they fit into the market, and how to find, and speak with, an audience that is searching for these solutions.
Growth design's first objective is to obtain this audience through organic and paid channels. Upon discovery, the objective shifts to conversion.
Design
Growth design solves these challenges through... design. Though, not solely visual—as these solutions require multi-faceted considerations to sustainably and efficiently produce quality results.
In practice, growth design meets an audience wherever they are, then captures their interest by addressing their needs, and, lastly, provides a route that solves their task.
Engineering
To be put into action, most of the above requires code. To fully consider and account for solutions, growth design deeply understands the systems that it operates within.
Driving growth requires efficiency. By unifying roles and responsibilities, growth design eliminates endless back-and-fourth, along with confusion and complacency.
Open to all
Anyone can operate as a growth designer. At its core, it is a borderless approach to marketing that promotes end-to-end ownership, quality, efficiency and impact.
Enjoy generalization? Tired of only getting to work on one, small piece of the puzzle? With a can-do attitude and some GPT/Googling skills, growth design may be just for you!
Growth design principles
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01. Build it, own it.
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02. Land then expand.
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03. Better beats perfect.
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